In a world where every brand, business, and idea lives online, understanding digital marketing isn’t optional, but it’s essential. That’s exactly why we brought together students from Sri Aurobindo Institute of Technology and Sri Aurobindo Institute of Management and Science for an interactive Digital Marketing Workshop, and the results were incredible.

Whether our students are pursuing B.Tech, BBA, B.Com, or any other stream, one thing is clear: Digital Marketing, especially when powered by AI, is a tool they can’t ignore. It’s not just a career skill, it’s a life skill.

Why Teach Digital Marketing to Students Across All Streams?

Because no matter what you’re studying, digital marketing touches every industry:

• Engineering students can use it to promote startups, tech ideas, and innovative apps.

• Management and commerce students benefit by understanding customer behavior, branding, and marketing strategies.

• Creative students can turn content into campaigns and followers into customers.

From tech projects to entrepreneurial ventures, from personal branding to career opportunities, digital marketing techniques can be useful at any point.

What the Workshop Covered: From Basics to AI-Powered Tools

This wasn’t just an overview. It was a deep dive. Students got to explore the core building blocks of digital marketing through real-time examples, hands-on activities, and expert sessions:

• Search Engine Optimization (SEO) – Learn how websites get discovered on Google.

• Social Media Strategy – Understand what makes posts work and how brands build online presence.

• Email Campaigns – Create emails that do more than land in inboxes—they drive action.

• Content Creation – Craft stories and visuals that speak to audiences.

• Online Advertising – Learn how paid ads work and how to get results.

• AI in Digital Marketing – Explore smart tools that save time, boost creativity, and increase performance.

The sessions were led by industry professionals, who didn’t just teach—they inspired. Their insights helped bridge the gap between textbook theory and real-world execution.

Beyond Skills: A Mindset Shift

One of the biggest takeaways? Students began to think like digital marketers.

They started asking questions like:

• “How do I grow an audience online?”

• “What tools can automate this process?”

• “How do brands actually convert views into sales?”

The workshop didn’t just give tools, it sparked strategic thinking, creative confidence, and digital curiosity.

“I’m from a tech background, but I never realized how important marketing would be if I ever launch my own product.” – a Btech CSE Student said.
“As a management student, I now understand the value of data-driven marketing and AI tools. It makes everything more efficient.”

Empowering Every Student, No Matter Their Path

We always believe in nurturing skills that go beyond the classroom. AI-powered digital marketing is one of them. Because whether our students become engineers, entrepreneurs, managers, analysts, or designers, they’ll need to know how the digital world works. This workshop was a step towards building that awareness, capability, and confidence.

What’s Next?

We’re already planning future workshops, certification programs, and hands-on training to keep our students ahead in the digital age.

Until then, we’re proud of the energy, enthusiasm, and engagement every student brought to this workshop. The future is digital, and thanks to initiatives like this, our students are ready to lead it.

Want to be part of an institute that goes beyond textbooks?
At Sri Aurobindo Group of Institutes, we prepare you not just for exams, but for the real world.
Apply now and future-proof your career with skills that truly matter.

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